Sheku G. Kamara

Professional Profile

Sheku G. Kamara is a Sierra Leonean digital business and marketing professional with an academic background in Business Informatics and Marketing Management. His professional interests span business analytics, customer relationship management, marketing technology, digital transformation, and customer loyalty.

His perspective is shaped by the intersection of business, technology, marketing, and data. Rather than viewing these areas separately, Sheku focuses on how they can work together to help organizations understand their customers, improve decision-making, strengthen relationships, and create sustainable business value.

Founder Story

Sheku founded Na We Digital around a straightforward idea: Sierra Leonean businesses deserve access to digital expertise that understands both technology and the realities of the local market.

From small businesses and entrepreneurs to growing organizations, many businesses have opportunities to reach customers, improve operations, and expand through digital technology. The challenge is often knowing where to start, what to prioritize, and how to turn digital activity into measurable business value.

Na We Digital was created to help close that gap.

Education & Research

Sheku holds an academic background in Business Informatics and Marketing Management. His research has explored the role of information technology and digital platforms in business, including:

• •The use of technology to develop customer loyalty
• •The role of social media in supporting digital startups in Sierra Leone
• •Digital transformation and business analytics
• •Customer relationship management and marketing technology

Key Areas of Expertise